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UI/UX Brand Identity

UI/UX branding is not just about making things look pretty but it goes much further than that. Speaking of UI design or user interface, it is all about creating a visual brand identity using different typography, color palettes, images, icons, buttons, and animations.

Contributing factors in UI/UX Branding

Branding includes a set of visual elements such as shape, dimensions, color or sound are all the contributing factors that make products memorable. People perceive visuals much faster than listening or even reading.

Typography

Content is a significant ingredient of a website. The product’s credibility does depend on its’ content but also on how you visually represent it. Fonts have personalities of their own; some appeal to your brand some don’t such as the san serif font; old but approachable and can flatter you.

Color Palette

Colors impact people’s emotions such as Red is for love and passion, orange is energetic and happy, yellow specifies deceit, blue is for trust, etc., and therefore, careful consideration is necessary when choosing a color scheme.

Micro-Interactions

They are small animations but significant. These tiny interactions guide and keep the users engaged and hold the power to enhance the user experience and brand identity.

Visuals

Images grab the user’s attention immediately. Instead of using random images, choose images that tell a significant story.

IOTASCALE's approach to UI/UX Brand Identity

Good branding communicates your company’s values and purpose. A branding company helps you communicate your brand personality to potential customers, set your guidelines, and establish consistency in your company’s tone, messaging, tagline, typeface, and more.

Design, build, and transform your customer’s journey using a highly experienced and disciplined team of researchers and product designers. Start Your Journey With Us And Give Your Brand A Powerful Identity.

Build Brand Identity with iotascale.io

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